At Main Point Media, we know that handling media interviews is considered one of the most important skills in business. Inevitably we'll be exposed at some point, and we need to be prepared.

 Just the very thought of facing a journalist live on radio or television can reduce the most senior company executive to a state of acute anxiety. But  avoiding  broadcasters means losing out on media coverage which far outstrips the potential of print journalism.

Radio 4’s flagship Today Programme, for example, is eagerly digested by an influential audience of some 3 million, and the BBC’s news broadcast at 6 or 10pm is seen by an average audience of 6 million. In the case of the international news channels like BBC World TV and CNN, you can count your audience in tens of millions.
 
Even if you find yourself or your company in the firing line, because your factory has leaked chemicals into a river or you’ve been contracted to drive a bypass through an area of outstanding natural beauty, you do not have to turn a disaster, or a publicly perceived disaster,  into a crisis.

The key to handling a crisis is to be proactive and spot an emerging issue before it becomes a crisis. The key to handling any kind of broadcast interview is preparation so that you set the agenda rather than letting the broadcaster push you into a corner. By understanding how broadcast news works and the constraints most broadcasters are working under, you can exert far more influence over your story than you can in print media.
 
With our background as professional interviewers in news and current affairs, business, transportation, technology, and the Arts, Main Point Media and our associates can offer broadcast media training to clients in preparation for their radio and television interviews. And if your nerves are getting the better of you, then our Confidence Coach is on hand to help banish them.

Radio and television interviews offer you and your business the perfect opportunity to gain editorial.    To this end, we can offer tips and advice on how to use radio and television to best advantage, whether it be a 1:1, a down-the-line, a studio debate or a phone-in.